THE MACHINE™ Announces Re-launch of Risk Management Consultancy RiskInk™ Share Article New York Risk Management Consultancy RiskInk Relaunches with Complete Makeover - New Brand by THE MACHINE and New Website by Getextra. "I wanted a brand that broke the mold." John Thackeray, CEO of RiskInk PITTSBURGH (PRWEB) April 20, 2021 Brand consulting firm THE MACHINE today announced the rebranding of New York risk management consultancy RiskInk with an entire facelift; a new name, logo, and tagline plus a brand new website developed by Getextra. In a space crowded with inefficiencies and procrastination, RiskInk founder and CEO, John Thackeray aspired for a brand with passion and purpose that reflected authoritative subject matter expertise and crystallized to clients why and how RiskInk can help them. “I have come across too many risk documents that were poorly written and badly structured as a result of mediocre subject matter expertise and/or writing skills. I wanted a brand that broke that mold,” he commented.