The Golden Age of Lubrication Jim Fitch, Noria Corporation As Noria enters its 24th year, we have a lot to be thankful for. It is particularly gratifying to see organizations vigorously practicing what we have been teaching for years. Many impressive success stories have been shared. Contamination control has been a constant theme at Noria, and for good reason. It speaks to the real root of a lot of problems. Not just the dirt we can see or feel, but also those tiny and invisible particles many believed were harmless. Instead, we now know they wreak havoc on even the strongest and most powerful of our machines. Every maintenance professional should know that for most machines, “Ten times cleaner oil results in 50 times longer machine life.” This is not fantasy.