Italian boutique coachbuilder ARES DESIGN unveils its first production supercar The entire world is about individualisation, you personalise your complete life. It starts with your cup of coffee: you take it the way you want it, you put your clothes on the way you like, you furnish your house the way you like, you choose the car the way you like. Everything is personalised and individualised,” muses Ares Design CEO Dany Bahar. His passion for the subject is palpable: “But when it comes to your car you always have the risk that others may have the same; they may choose the same black colour and the same white leather and the same rims and the same carbon fibre. So it’s personalised but it’s not individualised, and we thought we needed to go one step further and offer the very high-end of luxury automotive buyers the opportunity to design their own one-off cars, to design a car for themselves that no one else has… or maybe just a lucky few have.”