The Case for London Broil Don't discount this discount meat Victorino Matus • June 6, 2021 4:59 am SHARE As states begin to lift their remaining COVID restrictions, Americans are dealing with a new dilemma—what to grill at the big summer cookout. Sure it's great to have large gatherings in the backyard again. You might even mark the occasion by grilling steaks. That is, until you add up those meat prices, which are high enough to send you running back indoors. Take, for example, the Whole Foods in Arlington, Va. Behind the glass-enclosed meat case is a carnivore's cornucopia: brats, marinated skewers, pork, lamb, and gorgeous pieces of bright-red, well-marbled beef. But treating all those relatives to grass-fed New York strips, which go for $18.99 a pound? Probably not. Likewise, prime ribeye—the most flavorful of cuts—runs $19.99 a pound. Tender filet mignon is an eye-popping $29.99 a pound. And top round London broil sells for $8.99 a pound.