The Byredo Creative Duo Changing the Way You Think About Makeup Kathleen Hou Byredo’s Ben Gorham and makeup artist Isamaya Ffrench do their best work hanging off the sides of cliffs. Literally: Both are avid outdoor enthusiasts with a love for rock climbing. And also metaphorically: Not fans of conventional beauty, when creating Byredo’s first-ever color-cosmetics line, they wanted to create something very different from what is out there. The result is a line that is a blend of strange and alien beauty, with sparkly chartreuse and glittery reptile-green colors they encourage you to apply all over your face, chrome lipsticks that resemble gilded bamboo trunks, and mascara tubes shaped like ancient curved claws. A tongue-in-cheek reference to “traditional” makeup is an eyeshadow palette called “Corporate Colours,” which includes neutral shades with names like Pushpin, Eraser, Manila, and Letterhead.