The Brag Media CEO on investing in print despite expecting heavy losses
July 15, 2021 9:25
The Brag Media is continuing to pursue a hyper-aggressive growth strategy. The company has expanded its titles over the past couple of years, and publishing is only one aspect of the multi-faceted business.
Speaking with Mumbrella for this week’s Mumbrellacast, CEO Luke Girgis explains that he and his team are looking to “build a company at the centre of culture.”
“We have a publishing business that services fans and Australians, as well as artists and creators in the industry.”
Girgis also suggests “that publishing side of our business reaches 20% of the population. And then we also have record label investments where we help fund Australian artists, create their albums and grow their careers. Then we have management and agency business, which connect brands with the biggest artists and influencers on the planet.