The ABM Leadership Alliance and ITSMA Release 2020 ABM Research Study Industry report highlights ABM ROI, priorities for 2021, key success factors, and more News provided by Share this article Share this article SAN FRANCISCO, Jan. 14, 2021 /PRNewswire/ -- ABM Leadership Alliance, the partnership of organizations leading the marketing industry with ABM insights and resources, today announces key findings from its 2020 ABM research study. Conducted in partnership with ITSMA, " Rethinking ABM for the Next Opportunity" is the fourth annual ABM benchmark study from the two organizations. This year's report is based on survey data from more than 400 marketers at B2B technology and business services companies such as Adobe, Dell Technologies, Infosys and more, along with in-depth interviews with 24 leading ABM practitioners.