Tested: 1995 Buick Riviera Goes Beyond Bold Design From the Archive: There's much to like beneath the new Buick Riviera's provocative styling, particularly at its $28,257 starting price. From the August 1994 issue of Car and Driver. “Image is everything." So says media magnet and tennis star Andre Agassi, and so it is with luxury coupes. Were it not for the need to convince your peers that you are still vital and stylish despite the arrival of middle-aged affluence, there would be little reason to drive a Riviera, Eldorado, Mark VIII, BMW 8-series, or Lexus SC instead of the sedan equivalents of those cars. With a full understanding of this automotive truism, Buick has given its new Riviera a shape that stands clearly apart from the hordes of conventional people movers.