Team GB receives support from Birds Eye Green Cuisine ahead of Tokyo 2020 04/12/21 Team GB is proud to welcome Birds Eye as an official supporter ahead of the Tokyo 2020 Olympic Games, which are set to inspire the nation when they kick-off on Friday 23rd July in 2021. The collaboration will see Birds Eye’s Green Cuisine brand become the official plant-based supporter of Team GB, continuing the brand’s efforts to make meat-free more mainstream and promoting the power of plants. With under four months until the start of Tokyo 2020, this exciting collaboration will see Birds Eye launch a new TVC tag as part of a detailed marketing campaign, which will incorporate in-store activations, on-pack promotions and social media activity with Team GB athletes.