Dar Es Salaam — Droves of soccer fans have lavished praise on the Tanzania Tourist Board (TTB) for promoting tourist attraction through English Premier League matches.
Dar Es Salaam — Droves of soccer fans have lavished praise on the Tanzania Tourist Board (TTB) for promoting tourist attraction through English Premier League matches.
The TTB has been embarking on the promotion, but many fans were not aware until last Sunday when advertisements appeared during the Newcastle-Sunderland match. Speaking in Dar es Salaam yesterday, Mussa Jamal, an ardent soccer fan, lauded the tourism body for embarking on the move.
However, Jamal called on the government to go beyond the English league and market the attractions through the Spanish and Italian leagues. “This is the best move the government has undertaken, but they should advertise through the La Liga and Serie A as well,” he said. He added: “At least now they are waking up from a deep slumber, maybe Tanzania will earn a lot of revenue from tourists visiting the country.”