Swiss film promotion agency names new director SWISS FILMS wants Swiss movies to be watched around the world, including in the potentially lucrative Chinese market. Here, people watch a film in a newly reopened cinema in Hangzhou in Zhejiang province in July 2020. Chinatopix Nicola Ruffo is the new director of SWISS FILMS, the national film promotion agency tasked with boosting the visibility of Swiss movies abroad. This content was published on April 7, 2021 - 18:14 April 7, 2021 - 18:14 swissinfo.ch/ts “The cinematic landscape is in transition. In times of change, I am very happy to give, together with my team, Swiss films and filmmakers a strong visibility locally and globally,” Ruffo, 41, said in a statementExternal link on Wednesday.