Summertime ⦠and the Sloganeering Is a Little Awkward Cities and states are spending millions to promote tourism as they reopen, but the marketing campaigns arenât always the catchiest. Credit...Jonathan Muroya May 29, 2021 They are the opening lines of a reopening: entreaties by cities, states and nations seeking to draw a wary public by evoking a sense of togetherness, normalcy and â lest anyone forget â fun. As if a summer reprieve from wearing masks and being subjected to virtual (in many senses of the word) entertainment needed any more hype, tourism promoters across the globe are resorting to a potpourri of slogans to stand out and attract travelers.