Subaru Outback Wilderness Designates a New Sub-Brand While it’s not official yet, the new Outback Wilderness could be the first of many such desert-dirt tourers. It gets an extra inch of ground clearance, better approach, departure and breakover angles, and Subaru X-MODE. Subaru says pricing starts at $38,120. Subaru wanted to make a more capable line for its many crossover wagons, so it’s beginning—or will at some point announce that it’s beginning—a new sub-brand called Wilderness and the Outback you see here is the first one. “For our performance cars we have STI as a halo brand, it’s a sub-brand, and we really wanted to have something like that for our SUVs and crossovers, and that’s where this Wilderness brand came from,” said Subaru engineer/product planner/spokesperson Tim Wood. “It’s a different mission, but a similar concept.”