A study from Ann & Robert H. Lurie Children’s Hospital of Chicago found that parents with children who were not yet vaccinated against COVID-19 were most likely to vaccinate their child after reading the following hypothetical scenario:
You hear from other parents you trust that they have vaccinated their children against COVID-19. Some of them say that they weren’t sure at first about whether the vaccine is safe for kids. But they ended up deciding that it was the best way to fight COVID-19, and the vaccination went fine. They want to keep their kids protected.
This “trusted parents” message was particularly effective among unvaccinated parents and Black parents, who tend to be the most hesitant to vaccinate their children.

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