Study finds streaming still on the uptick Streamers gonna stream. That is a key takeaway from new Conviva data which finds streaming content continues to gain steam with consumers around the globe. Their Q1 State of Streaming report finds that international streaming took huge leaps forward, with YoY growth rates topping 200% for South America and 122% for European countries during the first quarter of the year. Meanwhile, ad impressions were up 13%. From connected TVs to independent streaming devices like Apple TV and Roku, consumers continue to increase their use of streaming for entertainment and news purposes. According to Conviva's Q1 2021 State of Streaming Report televisions continue to hold a 73% share of streaming devices; Roku captures about 30% of the share of streaming time from connected TVs.