Student-athletes in Florida set to cash in on branding opportunities UCF quarterback Dillon Gabriel launched his own clothing website Tags: On Thursday, athletes at colleges across Florida can start cashing in on their names and likeness. (WKMG) ORLANDO, Fla. – On Thursday, athletes at colleges across Florida can start cashing in on their names and likeness. The University of Central Florida has created a website and video displaying their recruitment efforts, showing potential students the benefits of being able to make money off of their image in Florida. “Welcome to this place, a place where your brand will make a splash,” the narrator in the video is heard saying.