We’re about to share with you the secret to avoiding a $10 billion investing mistake. It’s not more money, a higher IQ, or superb market timing. It’s mind control.
The way we’re wired — our natural inclinations to seek more information, look for patterns, compare options, and even flee to safety — is great at keeping us out of harm’s way. As proof of this, when is the last time anyone saw a sabre tooth tiger? But these same emotional tendencies are also our biggest liability when we’re in investing mode. In other words, your brain is to blame for all those boneheaded money mistakes. To prove that we too have brains, most of us Fools have made all the same boneheaded money mistakes too!