CHICAGO – MAY 25, 2021 – SteelSeries, the worldwide leader in gaming and esports peripherals, today announced the launch of the all-new Prime franchise, co-developed in collaboration with pros, for pros, to win championships. Designed for competition and engineered for performance, the Prime line of products builds on SteelSeries’ 20 years of innovation and pedigree as the original esports brand. With input and feedback from 100+ of the world’s leading competitive professional players, every aspect of the Prime line was meticulously designed with a single goal in mind: victory. Inspired by the rally car, the Prime franchise introduces a lineup of lightweight, streamlined mice and a new Arctis headset that features only the best-in-class technology and innovation. All performance. No bells and whistles that can get in the way.