Updated 1 hour ago
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There was a time when Sonoma County would court tourists to the scenic valley and its famous vineyards for the fall harvest when the grapes, swollen with sugar, would be pressed into infant cabernet sauvignon and pinot noir wines.
But that message has changed somewhat since wildfires began to march across those scenic hills every autumn starting in 2017, claiming the fall harvest for their own. In a region that counts on $2 billion in tourist dollars, businesses have begun to reach out to visitors beyond what's also now become the annual fire season.
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