Smitten® apples launching in Coles in February Montague, Australia’s leading family-owned fresh produce business, has launched the new season of the apple Smitten® to Coles supermarkets from 11 February 2021 in Victoria and Tasmania, before reaching New South Wales, Queensland and South Australia on 16 February, and Western Australia on 23 February. This year has seen an abundant harvest of Smitten® apples - the largest to date - in response to increased demand after Australian’s fell in love with the fruit in recent years. The love affair is highly appropriate for an apple with the tagline ‘Once bitten, forever smitten’. Following ideal growing conditions through Spring 2020, good amounts of rainfall and consistent temperatures, this season’s Smitten® apples are larger, sweeter and bursting with flavour. In recent weeks, warm sunny days and cool nights have resulted in a beautifully coloured skin.