Given the impact of Slice's nationwide network (more than double the U.S. footprint of Domino's), this rewards program becomes the largest pizza rewards program in the country. Slice Rewards is the first-ever rewards program designed to help local businesses thrive amid the challenges of Big Pizza competition and predatory delivery apps. "We consider ourselves a direct partner of each small business. Our job is to help them be in business for themselves, not by themselves," said Slice CEO and Founder Ilir Sela. "Local pizzerias don't have the resources to create the rewards program like the ones we see in Big Pizza chains. It's our job to give them the guidance and tools they need to best serve their customers and that's why we created Slice Rewards."