❖ Siam Piwat and Perx are co-developing a new digital retail ecosystem to connect retailers and business partners with its robust global customer base. ❖ To optimise satisfaction and retain Siam Piwat’s number one position in the minds of Thai and foreign visitors, Siam Piwat will harness Perx’s capabilities to drive meaningful customer engagement through a new loyalty-rewards program. ❖ Powered by Perx’s advanced gamification, bespoke engagement mechanics and sophisticated rules engine, Siam Piwat is set to immerse users in an exhilarating, one-of-a-kind digital experience, with plans to amplify the connection between the real and virtual worlds and evolve towards a metaverse in the future.