Innovation & Investment Monday, 14 December 2020 Lauren Kramer XpertSea’s newest machine-learning product digitizes marketplace to help producers compete – and be compensated – fairly Using smartphone photos, XpertSea’s mobile app produces data farmers can share with buyers, facilitating transactions. Photo courtesy of XpertSea. When Quebec, Canada-based XpertSea introduced its new, artificial intelligence-powered smartphone mobile app at Ecuador’s Aqua Expo last month, the company’s booth was inundated with dignitaries, journalists and farmers. The minister of foreign affairs attended with the vice-minister of environment and the president of Ecuador’s National Chamber of Aquaculture. Twenty journalists sought interviews and farmers clamored for information about the app and for the free white trays XpertSea was distributing to anyone who wanted them.