The Shoprite Group has purchased more than 1.5 million litres of wine since the start of the lockdown to help local farms move excess stock, which will now sell under a new exclusive label called Elephantâs Cousin. Picture: Nic Bothma / EPA Shoprite supports local wine sector By Philippa Larkin Share JOHANNESBURG - The Shoprite Group has purchased more than 1.5 million litres of wine since the start of the lockdown to help local farms move excess stock, which will now sell under a new exclusive label in Shoprite and Checkersâ stores called Elephantâs Cousin. âThe new wine label is called Elephantâs Cousin, to channel the Capeâs popular dassie, the closest living relative of the African elephant. The small rock hyrax, which is sure of foot and big of tooth, is the perfect ambassador for this new range that will stand out on shelves for their quirky branding and competitive price point. Each also represents exceptional quality,â said the retail group in a statement yesterday.