Shiseido to bring ‘innovation and skin beauty’ to China Products Expo The company will debut two new brands in the Chinese market at the event Shiseido will launch two new prestige skincare brands into the Chinese market at the upcoming first China International Consumer Products Expo. The event, which begins on 7 May, will take place at the Hainan International Convention & Exhibition Center, Haikou. Shiseido was the first beauty company to confirm its attendance at the event and will debut two new products for visitors at the Expo. Sustainable skincare brand Baum and minimalist luxury brand The Ginza will take centre stage in Shiseido’s 500sqm booth, with a separate display area dedicated to each one.