SEO Strategy vs. Tactics: What’s the Difference? A Lot! It's essential to know the difference between strategy and tactics. And even more vital for the team to use the terminology in the same way. Bio 311 In early 2019, my company was absorbed by another digital marketing agency. One of the first things my team and I noticed about our new home is that our new co-workers used the word “strategy” differently from the way we had. Advertisement Continue Reading Below That got me thinking about how we use the terminology altogether, and if the SEO community, in general, uses it correctly.