SEO Guide for Small Businesses: 7 Free Tools to Use to Improve Website Traffic Several SEO tools are available online to help small businesses get the most online traffic and be one of the top sites readers search for. Here are some of them. Photo : Stephen Phillips Creating common keywords for your blog posts will not put you on a higher Google rank since several websites have done it before you. Your keywords should be unique, at the same time engaging to have an advantage from the competition to create a short and eye-catching piece. To help small businesses jump over the lead competitors, using SEO Tools is beneficial because it will improve blog content and make it optimized for the web. It can also show how far you are in the ranking and your mistakes.