See Bruce Springsteen in Super Bowl commercial for Jeep touting ‘ReUnited States of America’ Updated Feb 25, 2021; Facebook Share The Boss is front and center in the big game commercial — his first — for Jeep. In the commercial, called “The Middle,” Springsteen, cowboy hat and newspaper in tow, travels to the tiny U.S. Center Chapel in Lebanon, Kansas “in search of common ground.” The chapel is positioned at the geographic center of the contiguous United States. “There’s a chapel in Kansas standing on the exact center of the lower 48,” Springsteen, 71, says in the ad, released late Saturday night. “It never closes. All are more than welcome to come meet here in the middle. It’s no secret the middle has been a hard place to get to lately.”