How to Sell to Superfans? Ask the Grateful Dead — or

How to Sell to Superfans? Ask the Grateful Dead — or a K-pop Act

Everyone wants to figure out the secret behind selling to superfans. But the Grateful Dead, and the K-pop industry, have lessons to share.

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Mark Pinkusworks , Dave Lemieux , Goldman Sachs , Grateful Dead , Taylor Swift , Warner Music ,