Searching for Opportunity: How COOP Careers is Changing the Digital Marketing Hiring Landscape From fighting “culture fit” based hiring, to training first-generation college grads on Google Ads, find out about the impact COOP Careers is making. Katie Jordan on December 10, 2020 at 12:38 pm More Every year, our team here at Search Engine Land puts our heads together and selects an organization to donate $5,000 to on behalf of our annual Search Engine Land Awards program. Per the suggestion of our Editor-in-Chief, Ginny Marvin, we happily landed upon COOP Careers (“ko-op”) for our 2020 selection, and I had the honor of sitting down (virtually) with its Founder and CEO Kalani Leifer and alumni / Captain Oscar Alejandro Vera to find out more not just about COOP’s mission, but what it’s doing to open opportunities to the new generation of SEOs, SEMs, and digital marketers of all verticals.