With a harsh social critique, the animated short film ‘Save Ralph’ captured the attention of a worldwide audience in just a few minutes. The message is clear and forceful: the testing of cosmetic products on animals is cruel. No one is left indifferent after watching the video, but the production is meant to be both thought-provoking and incite action. It’s not just a matter of mourning Ralph’s fate, Humane Society International is trying to make people more conscious when consuming in order to stop these tests. The idea was developed by Humane Society International, with script and direction by Spencer Susser, production by Jeff Vespa and voices by Taika Waititi, Zack Efron, George Lopez, Rodrigo Santoro, Rosario Dawson, Olivia Munn, Ricky Gervais, among others; it is dubbed in English, Spanish, French, Portuguese and Vietnamese.