By Henry Sandercock2021-01-15T12:09:00+00:00 Source: Saputo Dairy UK The Canadian dairy giant has added roundels to the front of Cathedral City’s cheddar blocks alongside back-of-pack branding Saputo Dairy UK has refreshed the packaging of Cathedral City and spreads brand Vitalite in a bid to improve their on-shelf visibility. The Canadian dairy giant has added roundels to the front of Cathedral City’s cheddar blocks displaying the brand’s royal warrant and a ‘100% British milk’ claim – the brand sources all of its milk from the south west of England. It has also reformatted back-of-pack messaging to carry references to Cathedral City’s sliced and grated cheddar ranges as it seeks to boost consumer awareness of these products.