Sanrio Celebrates 'Hello Kitty' 50th Anniversary with Cavalc

In anticipation of this major milestone on November 1, 2024, the coming year will be filled with ways to celebrate in both the digital and physical worlds, including an AR app, short animations on TikTok, monthly promotions in My Hello Kitty Cafe on Roblox, and a presence in the digital world of Zepeto.

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