a position, wouldn't it be ideal to have somebody who wasn't cozy with them and their lobbyists, just a thought, taylor mauppin, archie, new york. i wharton all looked neck, sent the company that changed 21st century capitalism. they close for the world according to amazon, hulu. ah, now the known, this is, he is a sphere in your fast, you're far enough then and, and that other side of a game plan and you're back home. so i would like to and vision does it also the address of the living? it's just like that. you're on the action to and from the other side. i a and i thought with this guy, he's drunk, you know, come out here and back underneath, right. just to put a space ship deal out here. i gotta be drank in some kind of bad whiskey or so it's tricky. i guess he's got enough money to do it. whatever he wants to do, he's 80 at the money to play the game with 10 miles out of town highway. $62.00 war lady is 45 miles and they own so. oh no. they don't want anything out of brandon, this is the anthro she, but she have to have the key nor to get in the amount of 19876, just like an average ordinary guy you until you talk to him. and then you realize this guy's go, won't always play and he knows what he's doing. or a number one is amazon founder and ceo, jeff basis is a 1st centreville unit, the people towards either function called amazon diversity. so media to do that. i'm using my resources to put in place heavy lifting and infrastructure so that the next generation of people can have a dynamic entrepreneurial explosion into space. is you're still large enough to satisfy the ambitions of jeff bezos. amazon is the largest store in the world. it sends out $150.00 parcels per 2nd, adding up to 5000000000 each year. it's boss just sauce has a single obsession to sell everything instantly everywhere. and to satisfy his customers every desire without delay. there are 300000000 amazon customers worldwide today. the multinational company is revolutionizing commerce and the way we consume it is even succeeded in shrinking time and space. how exactly is amazon taking over the whole planet? what does jeff bezos want that he doesn't already have? what future does the multinational wish to impose on us and at what cost? with our story begins in 1094 in the seattle suburb jeff bezos, a 30 something wall street expatriate creates amazon in his garage. and jeff basis and what are your, what is your claim to fame and the founder of amazon dot com. where did you get an idea for amazon dot com? well, 3 years ago, i was in new york city where he for quantitative hedge fund. when it came across the startling statistic, the web usage was great in 2300 percent a year. so i decided i would try and find a business plan that made sense in the context that grow with in the beginning they were only 3. 1 of the things it was really happening in seattle of that time was grudge so, so you had nevada and pearl jam and all like on a music. so there were plaid shirts on on everyone. paul davis is one of the programmers who developed amazon's very 1st website and amazon itself was out in a suburb that really was very far from the city and clubs and any kind of obscene that that might be happening. there were basically 2 programmers working hard riding code. and jeff, working hard on, on the sort of business he side of the new company. there wasn't this kind of really fueled energy, you know, like, oh my god, you know, what's going to be a goal today? what are we going to take off today? oh my god, if that isn't done, isn't done today. things fall apart. it was more just a case of methodically working as quickly as, as we could buy books arrived. somebody was gonna have to pack them up and ship them out. and so, so, and so that will be jeff. this is like the super early days when it was really just still the 3 of us plus his wife working part time. sometimes it will be white, mackenzie, sometimes it would even be shallow, right? if there weren't that many and we were super tied off in something. this is at a time where, you know, we, typically, we were handling, you know, maybe less than 20 books per day or something. mm . 25 years later, amazon no longer sends 20 parcels, but 14000000 a day. the company owns over 250 warehouses and delivered on 5 continents. i guess amazon success caught stacy mitchell's attention. she heads the institute for local self reliance research center, studying the evolution of the american economy. for the past 10 years, she's been closely monitoring the growth of the beast. amazon is like, it's like this invisible force. you know, it's got, it's tend to holes in so many aspects of the economy. there's nothing that amazon isn't trying to get into there. now the biggest clothing retailer in the us and they produce a lot of clothing. bookstores, toys, stores, hardware stores, kind of grown invisibly. it doesn't get noticed are covered by the media and the same way because it's not physically present except in just a few places. amazon is growing so rapidly, they are creating a lot of jobs, but as they grow, they're destroying a lot of jobs. and we found that for everyone, new amazon job that had been created, there were 2 jobs that were lost at existing businesses. we have lost about 85000 independent small businesses in the last 10 years. we've lost about $35000.00 small and mid sized manufacturers. you amazon is the only cause, but it's the top cause of those losses. lou. stacey mitchell investigates amazon strategy of conquests. there's a balancing act that they seem to walk between slowly taking over everything and rapidly taking over everything and yet not being so visible that people become alarms. since i'm way is we're, you know, the train has left the station and as a society, if we're gonna try to figure out how to bring that back, it's much harder to do now than it would've been 10 years ago. if we had noticed what was really happening in the united states, amazon now controls half of all online commerce. the company leads online sales in clothing, electronics books, dds personal care and the products ah, it also offers the video on demand, online music, streaming video games, data storage insurance, as well as drugs. amazon also embodies a certain vision of america, progressive and liberal. its acquisition of whole foods leader of high end organic produce is a good example. jeff bezos is a complex character. he's a ceo as well as an investor, but in 2013, he personally acquired the washington post. one of the most prestigious newspapers in the u. s. ah, step by step, the amazon empire extends its grip on the world. here really hit amazon and this point represents the transformation of the american economy. i mean, you know, the old saying when i 1st came the street and kind of back in the day was what's good for gm is good for the country today. that's largely amazon as largest market cap company. it's, it's greatly intertwined with the entire american global economy. amazon essentially controls the marketplace. it's not really a market, it's a private arena. amazon sets the rules. it gives the side which companies get the best spots which companies rank in the search rankings. who can even be there, what they're allowed to sell, how they can communicate with their customers, what they have to pay in order to be part of it. the old saying is if it walks like a duck. 1 in quiet like a duck, it's a duck. so amazon looks like monopoly trades like a monopoly makes money like a monopoly behaves like monopoly. so when i looked at it, you have to use monopolies in the traditional sense, upon a comparable type company. the real definition of a monopoly is when you have the ability to control the terms by which other player is, can access the market. when you have that kind of power to dictate what happens and amazon has that power, amazon has become a kind of gatekeeper. and their strategy is very much about being the e commerce platform for the entire world. ah, there may or may, we should all be mayor, may, we should all be angry because what's going on, right. can't understand united states history and the role that slavery play is already a very formal institution. at a time united states became a nation. it actually find the nation, the rise of capitalism is clearly on the backs of flight. and the slave down if you had investigated lynching said a great extent. you can't believe that really having a country and my country still stands in brick. i'm from the south. everybody know, know what this thing to some extent. i would argue that we're still fighting the civil war and the south is winning ours in el dante el salvador, big clay beach hyper bitcoin ization. countries made big claim legal, tender. it's one of the fastest growing countries of the world now. and things happen in a good way when you go all the way mid quarter. amazon is conquering one territory after another. after the u. s. just basic still control of england. germany, france, japan, canada, italy, spain, brazil, mexico, and australia. today, the decisive battle for the company is taking place in india. in 2013 amazon arrived in india with the intention of gaining control of a market estimated at 100000000000 conquer or fault news. what demons on have been able to achieve globally as being able to then pretty much all major markets globally, right? whether it is in europe or in europe and some of the other asian markets as well outside of china. the only, but 2 feet of it is still open. is india? so a, this is the only battle field is open be does a significant large faddle feet. and another one with india is the fastest growing economy in the world with a 7 percent growth in 2017, although, but only in recent years. some 200000000 indians have joined the middle class dramatically increasing the number of internet users and eager consumers. as a result, indian e commerce is growing by 30 to 50 percent every year. amazon is not the only company trying to tap into this growth. competing with jeff bezos as flip car, the leader of the indian market, founded by 2 ex amazon employees and paid him a new startup financed by chinese giant ali baba, the 3 of them are waging a multi 1000000000 dollar commercial war. in his 1st year, jeff bezos invested $2000000000.00 and then $2000000000.00 more the following year . to gain market share, amazon has already invested $5000000000.00 in india without seeing a profit. all these tree, our players are armed, still the top. oh, they have all on a submission, lot of funding, big guys, backing up so you don't see any one falling apart any time soon. the battle gets even more complex. as these multinational corporations are facing a very strong nationalist pushback in india. this is the case in old delhi, the commercial district of the indian capital here, commercial structures have remained unchanged for hundreds of years. really that i feel that by just thinking of them are going to get money. some of them i got with i'm in the mid that. busy with sitting at this table are 15 angry men, the largest group of merchants in old billy each own several shops in the neighbourhood. they are the 1st to feel the impact of amazon's presence. a, a, a do a i give that a, with the merchants of old delhi are worried, but they have a major asset to slow down amazon's rise. they formed the electoral base of the b, j, p. the party empower and india since 2014 it's leader, prime minister, nor end remedy promotes an exam, bated form of nationalism and defense, a protectionist view of the economy. ah, the indian government recently introduced a bill that could severely limit amazon's room to maneuver, notably by preventing it from under cutting prices. jeff bezos had to engage in a diplomatic game. he regularly meets with prime minister modi. it's a significant stick for amazon and for, for the kind of investments which amazon has been doing in bucket is a reflection of the point that how seriously the peak this market. and if it fails or to deflect bout in a global, be all for amazon. it's, it's not a regional story, it's a, it's a global street i ah, to count to the americans the merchantable delhi, have a plan to ensure the government doesn't forget them. oh, i got their plans in for the 5 or 10 years down the line. you go down deep pockets if they can afford to offend big losses. that is why they are coming through. and here you can see any example in the words we had about the event in the questions that it is a better one market again, then you did then one, hopefully guy that is one of you ah, this bus will go around the country to alert other merchants and the population at large of the threat that looms over and deal with in 2018 amazon announced its intention to invest yet again another 2000000000 dollars in the country. it's operations in india have so far resulted in a net loss of $883000000.00. investing massive amounts of money often at wash in order to conquer market share is the foundation of jeff bezos. global strategy. despite does risky plan. amazon's boss still maintains the confidence of the financial markets. amazon stock value rises constantly in the last 4 years, it is increased fivefold. amazon lost about $3000000000.00 in its 1st 6 years and business selling books at a loss. and it worked, you know, i mean, now amazon is the dominant book retailer with more than half the market. and they've consistently done that in one sector after another where they go and they lose money. other companies that are not, don't have the same backing from wall street, aren't able to operate at a loss. they go out of business, amazon takes over, you know, i misses a company that's, that is that you're able to lose money like that in a way that no one else is. yep, he's our ceo. i mean, one of the things when you're analyzing accompany is management's credibility. he spent time on wall street at a large hedge fund. also, i believe he sorta intuitively knew what institutional investors were looking for new, how to educate them about timeframes. i mean, as an analysts, it's not just about how much cash, what you want to win, that cash is expected to come in the door that helps you build better financial models. and so i believe he did a good job being able to speak the language to our financial market participants. jeff bezos has been very astute at how he communicates what he's doing to wall street. and he always talks about this idea that amazon is for the long term that he is not focused on the short term. what he is building is something much bigger and it's over the long term. and wall street investors have, have very much bought into that idea and they have backed this company, even in the years when amazon lost a lot of money years when they made very little money. wall street continued to back this company. jeff bezos was successful in imposing his long term vision to an economy geared towards short term profits. having secured the confidence of wall street, he was able to make all of the world's commodities available in one click. this ideal of accessibility was born 50 years ago and san francisco capital of the american counterculture gaffer google, apple, facebook and amazon are the unexpected errors to these california hippies are collecting like bad press your middle finger to your thumb dragged apart, snapping like that. you can find adults pajamas with cat names or typewriters, fashion manual, you can add insulin syringes and wallet, greeting cards, eating books, score or you like that. you can have any delivered to your door, snap and forever to consider where you did. ah, in the 19 sixty's in california, thousands of young americans turned away from industrial society, the vietnam war, and the atomic bomb they decided to return to the land and live in communities based on new principles. this was the birth of the commune, movement. they were anti big technology. they didn't like bombs, they didn't like heavy industry, but they loved l. s. d. they love automobiles. they loved vw vans, they love the products, the kind of consumer products of industrial society. and what they wanted to do was take those consumer products and re purpose them, turn them into the foundations of a new kind of society. a society built on shared experiences, personal ambition, consumption, consumption for the, the communal lists was going to be the foundation of a consciousness oriented society. ah, banks, either my national delilah. no, they say my that the girl i wanted to read it is a central bag support. donna gonna call them right now and say stop the madness. a with the president of croatia stage, his country will withdraw troops from nato. if there's a conflict between russia come to the west, frank saw it's a military presence in the region over a ledge. clowns buying moscow to invade its neighbor a. your gas tank closures with police in the ukrainian capital. has people take to the streets up here to demand economic reforms also ahead.

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