for the last few months now, i think it's abundantly clear that bar johnson doesn't have an ounce of self decency. and him, leading by example isn't really key element of thought leadership. that is clear and not only this bar stronger and not have more leadership at the moment, but there's no pathway for him to get back. and that's why as long as he remains prime minister, i think we're going to stay in a state of limbo in this country and ultimately is pending more people at risk. when you say those words out loud, that the government has done everything they could to save lives, the so little weights, these words that they can just hang. and yeah, the messaging throughout has been terrible. the following of their own scientific voices has been best patchy and worse. they've gone against scientific advice, and the result has been nearly a $175000.00 deaths now, which is deeply upsetting. thanks for staying with our team. we'll have updates for you at the top with lou cigarette smoking stands for freedom, sociability, for relaxation and enjoyment, smokers radiate eroticism and self confidence, or at least that's the promise film stones, and whom makers have known this for decades. mm mm. today the tobacco industry is promoting an entirely new generation of products, and with them comes a new set of promises. whether it's a tobacco heater or an e cigarettes, the traditional habits of smoking has morphed into a supposedly healthier pastime. nicotine enjoyments, no shame or regrets. the greater the dependence on nicotine, the greater the profits in 2019 alone, the tobacco industry generated world wide revenues of over $800000000000.00. but what are the actual health benefits of these new products for consumers? all the latest innovations in smoking really as homeless as the tobacco industry wants us to believe all their promises of healthier smoking. nearly a tried and tested trick that is safeguarding billions in profits ah ah, vanessa de la, who sells east cigarettes from her boutique in the food on the small of paris. for many years, the 45 year old was a keen cigarette smoker to day she is an avid a cigarette user. i. according to vanessa de la, who, these innovative devices are more than a mere alternative to smoking. for the french woman, the cigarette is the best nicotine replacement product. you can buy a little cushion he mash, is it upon your father like actually match with young dp? total loss and is ya? there were, as you see, junior critique, keesa taught the face it the cigarettes gives uses the feeling that they're doing something for their health. vanessa de la, who is firmly convinced that e cigarettes will help her quit for good. so why they don't get rid of that said business there as a bonus maker. erotic isn't as is a rush. is example, ma consensual ratios ahead. vanessa della, whose customers have also been won over by this new smoking experience. she sierra k bad to she see as i can get no answer. she see and they can release her. she finished private truly here is jennifer shut on the ballad lavette dog. she said he'd ever is safety magic. if i agree with the number of e cigarette users worldwide has increased dramatically in recent years. in 2011, there were around 7000000 so called vapors by 2018. their numbers had grown to 41000000, a nearly 6 fold increase. the relentless rise of the vapor cigarette has not escape the attention of the tobacco industry. the players have now joined the bandwagon and our marketing innovations. so i am senior over long, good forced to those extra yard in the fortune the investments adjustment and product on market comment. i course just visit for bissell for the whole hosted. they're gone for the entire offset on just to invest between is unable to const sucrose. tighten in the kinds of men esa on mer at ativa, dr. unbeaten on because on the listen to fundamentals, to shift so little to yet it's not the 1st time that the tobacco industry has sought to market its products as homeless to health in a nation wide survey, doctors and all branches of medicine were asked what cigarette do you smoke, doctor brand named most was camels, tens of thousands of doctors, general practitioners, surgeons, specialists, doctors and every branch of medicine were included. and according to this nation wide survey, mar, doctor's smoke, camels than any others that are at the tobacco industry, has a history of trying to sell us price that they think, or they tell us will reduce har. now we have e cigarettes, right? and the question we have to ask ourselves is, do we trust tobacco companies with their message that these new products are actually going to reduce our? especially when we know that they're fundamental motivation is to protect their business. and they need a new generation of users hooked on nicotine. ah, do you think she, handsomely pain in hollywood stars, such as audrey hepburn in breakfast at tiffany's, showed how it was done and we followed the lead. for decades, smoking was viewed as a harmless pleasure to be pursued. worry free like rita hayworth in the film was gilder the cigarettes gave you that certain special something ah number 30 in blue. ah. oh, i'm sorry. i'm having personal i'll. no, i was just tossing away my frustration, but in the 1950s, the moods began to change. far more often, it was said that tobacco cigarettes might not be as harmless as was claimed. smoking makes you ill. with in the years that followed, american scientists would prove that smoking causes lung cancer and whistling to chronic bronchitis and other diseases. the american health authorities said smoking is suicide. in slow motion against this backdrop, millions of people stop smoking. the industry was faced with a problem. it's hard to make money from the manufacture of products that cause illness or even death. ah, it is what a pleasant undisputed turbo or the dog do in dog kit to let's not dare put them on discipline if foxy mo and not give not their mellow net. pisca la. so i've got a net so it d. visit john if have to and hall again, it was all more. pisca said the saddle don't down dog ladies. tbd. there were enough good. not there. and you see not and assume hipaa. and so the tobacco industry sets to work on new advertising campaigns and new products, such as lights and mental cigarettes, as well as the filter. the message is clear, the new products are healthier. smoking is no longer quite so deadly in tobacco companies did not acknowledge the scientific findings on its harmful effects. phase which has been found in tobacco smoke are concentrations which can be considered harmful components themselves can be considered harmful, can they know anything can be considered harmful applesauce is harmful if you get too much of it. i don't think many people are dying for mental, so they're not eating that much. there are elements in cigarettes in the content of cigarettes, which are constantly others for their new york city in this way. the tobacco industry muddy the waters. as intended, these doubts provoked a debate that distracted from the actual dangers of smoking. the corporations understood this from the internal industry document from 1969 shows. ah, and it works. once again, the smokers, the cigarettes symbolizes freedom and zest for life. smoking is relaxing and fun. mm. this is marlborough country. philip morris, his sales of cigarettes, also to have increased exponentially in the 1st 8 months of its campaign for the new marlborough country. the advertising promises have global reach also in paris. ah, this patient remembers mobile advertising from her childhood imaging. gina has your name. yeah. it's a guest. so like her to get her mediate secret godaddy plan surely. and she still don't need arnie's any. thank god, all quicker getting kinda deeper. craziness young ladies young. or she may. a got curving from lately lashley horsey kaden. i bought a luca yet. ethan clerk. imagine a yahoo! yahoo you now. i think a long day 15. they're probably then probably my id is 40 hand, anybody has to laugh and she has smoked marlborough and other well known brands for over 30 years. now she wants to free herself of her nicotine dependence. today she has an appointment at the outpatient addiction clinic of the shores, pompey to hospital in paris. she wants to remain anonymous. you think she tentatively? nissan dish. again placing bonus, every hershey. she shoes and really good service. right. she made her a year by reading it probably long another day, samuel garcia, she for hebrew oh egan, langley gene. then dr. le fowler scene is the head of the local department for addictive disorders. according to her, many medical professionals in france are themselves dependent. and it's the nicotine that makes giving up so difficult. don't plenty good, tina silkwood, yankee g ha, i g and kelley up somebody down after me and her, and know kelly as nice to professional funky you all said so it's a fix. so different. and you could change the song, donna saffel and you've with now he co boss is had done this a 50 question. i left would you please e r street to new york also passed, you know, baffling ballot. get to the left, the key, the more nicotine, a person in just the more dependent they become. ah, join me every thursday on the alex salmon. sure. i'll be speaking to get us on the world politics, sport, business. i'm sure business. i'll see you. then i'm going to start with what we did, the 7 year deal with report o, the corporations were quick to recognize the role played by nicotine in their products. a document from 976 from british american tobacco lays it out. nicotine is an important aspect of satisfaction, and if a nicotine delivery is reduced below a threshold satisfaction level, then surely smokers will question more readily why they are indulging in an expensive habit. thus, a product with too little nicotine constitutes a threat to the industry. in increasing numbers of consumers, quit smoking. it's not just a question of a loss of revenue. in the long term, it could even harold, the end of the $1000000000.00 industry. nicotine is a natural component of the tobacco plant. so how can the tobacco industry pass on as much as possible to the user? ah, in this national laboratory in sigma, chemists are studying tobacco products. ah, you regulations state that tobacco smoke may contain a maximum of one milligram of nicotine. here the scientists regularly assess whether german tobacco products adhere to the standards. the nicotine content is tested using the smoking machine. but how dependable are the values that it provides? if it is, he thought safety, clean, illegal that monday the south, at least above us, you on the roost. clank him after hours lake seed then is full. tommy diania. now he can, we saw money pulled out. she warned us out organ that out for women is mushy. know, up heart for didn't the size of the 70 last your and still vote by looking dork. it's all done that there alpha didn't. what this means is that on the smoking machine, the holes enable compliance with the league lee required. they could see levels a closer look at the filter reveals the miniscule formations. but both of these holes mean for smokers ah. window, how did you get that to you, or do you want them to in the head situation didn't finger them done vote and so a cup of tea, what's in dollars to get picked the now because what diety concern 3 of them and i'll, i'll be me and you continue and help me a shot off him. get difficult not to dig out your shot or fail. ah 9000000 coming to get it is because he has failed for commonality. i will not surely davy out there for both of the nominal die tissue in a half while we know of seat lethal to a whole bunch of empty lots you condemn yet diety, surely that's i'd mini comp what you get it clean fresh as all outdoor, that's the pleasure you get in the clean, fresh taste of bel air, new bel air, the light meant bold cigarette that gives you through the back of the holes in the filters hawk back to when tobacco companies 1st introduce the light cigarettes. thanks to these holes, they managed to lower the nicotine levels measured by this monkey machine, giving the impression that they are low in nicotine. but that doesn't mean that might cigarettes on less harmful today their band. but the holes innovation has endured a taylor his does. i'd seen the said alpha schnell on feed nicotine, to fulfill gam, hard to vin, on the pow hooked dish dish for your hot e fall. he had sneak routine done that we assist i nicole to market when else why it i to didn't aunt this nicotine floated inside him to send him an on the ish before eating. when, when a sash no gusio, ye caught se scientist on, so to freedom, or is there condor mit these a micah dish be consistent in de mike and toya. the more rapid, the nicotine supply, the more satisfied the customer. call for dr. la fowler. sean's patients. the nicotine is what makes it difficult to kick the habit. sinking at you see phenomenological snack and milan. see they have preferred juliet question. and kathy, dr. mallard cage with fan. it covers every all vision then di, rule for me, for, for dr. the folder seen the addictive factor of nicotine is comparable to that of heroine, was really roller issue now could look almost that he me, else she had more likely to kill sog unusable places. so the bow wow, found the humidity you, mickey, we can calculate you tba, ministry on the melody, about continuous you, me to see him on typical in medic. sure. he said that it's like passive air to the city. they're gonna join the who, you know, gum decor shows. no. the cautious who studies for decades, the tobacco industry pretended to be unaware of nicotine addictive qualities, such as during this hearing in 1994, when chief executives of the 7 tobacco giants testified before us congress. yes or no. do you believe nicotine is not addictive? i believe nicotine is not addictive yet. i don't believe that nicotine products are addicted. i believe. i believe the nicotine is not. name is not a jacket. and i do believe in room, but is that the truth? in the same year, the university of california in san francisco was sent thousands of internal documents from 8 back o industry whistle blew on may 12th 1994, a box of about 4 or 5000 pages of secret internal tobacco industry. documents got delivered to my office. the return address was mister box, which is a cartoon character in a popular comic strip here. a voice of the like old, a subpoena. and the documents were the 1st look inside the tobacco companies. and what they showed when you were looking at the correspondence to the communications between their top management and their top lawyers and their top scientists and their top public relations. people which they, they had figured out the smoking caused cancer in the 1950s. they'd figured out and caused heart disease in the 19 sixty's. they recognized nicotine as an addictive drug and a 19 sixties, and were designing cigarettes to maximize their addiction all the time publicly denying all flesh. and so is just amazing to be wet behind the curtain. the internal documents revealed the truth. they showed the importance of nicotine 40 tobacco business. in the early seventy's, a document from r j reynolds states. a tobacco products is essentially a tool for the delivery of nicotine mm liquids for e cigarettes also contain nicotine, one reputation does nicotine enjoy? here? vanessa de la ru takes the view that the nicotine is vital for the satisfaction of the consumer. it's the only way of preventing the vapor from taking up smoking again language even when they get comfortable with that boys iep that boys ankle was also a nic lasonya to piney kid. is your best, anita ye, keaton. anita letter, cynthia drew fe on you out of that security kid negha, rushing to think why villa called mr. she came back so she make sure tender as fumey left miss on yahoo! back to give sony he took seek to learn lizette. ah, indeed, the classic a cigarette does not burn tobacco. the all important liquids are poured into the device. the batteries activated and the liquid is heated up. as soon as the use of pulls on the device, the liquid evaporates, the vapors can be inhaled ah, ah, liquids come in smooth vials. these are available in a variety of flavors. such as pineapple, with coconuts ah or wild strawberry the liquids also come in different strengths. as far as the customers are concerned, the nicotine in the liquid is as harmless as it is indispensable. to leave off, he'll see gas. ellen's good t gonna hoping sped. i had done a cigarette and met to na, na, niko siena took in the bab, clearly come, does any pencil shows us also outside of france, vapors are persuaded that these new products are less harmful than traditional tobacco products. in germany to there is a general belief in the concept of harm reduction. not surprisingly, the spokesman for the cigarette association is convinced of the benefits of electric smoking in both 18 this in trust and confidence. dusty it includes in order to be negotiated use of c cover to get them on top, thus hoping, mr. young does, we're hoping what holl of essential for us? we're hoping burton, and we just need the help us getting her to hope to state id of a to for the chemo. ignore off. think just the, at a fucking obsolete. the cigarette is seen as a solution to the tobacco epidemic. what do you have to there before colon clocked virtually diversity? it's he got out of his medicines and also this reservation which i'll start to go on to be up and young and what a t v will when a syrian he's ok. they went to the time night are hurt land on once the tobacco industry also sees the problem in the burning of the tobacco and not in the nicotine. for blending with this whole problem. i'm on to do some burger loose. does about an equal teeny, this probably visitors argue the kids vital vision concerns invite keenan to see, to hopefully hoping conquer this of him for dotted vinegar, visiting them and just nicotine of named in art and residences. me for brent with on da com v daddy either not even in fear on does. i'm one of the vision shuffler switching from one on to put send or non non to put in vinegar music. this is all reminiscence of the health premises of times gone by images such as this suggests that it's possible to use e cigarettes with little or no consent is this indeed the case each cigarettes generate the error shawl by heating up a liquid, but they don't set it on fire and people are saying, oh well, that's better because you don't have combustion. but the fact is that error shawl, those very, very tiny particles that are a 50th or a 100, the size of a hair are themselves tremendously dangerous. they caused heart attacks. they caused one disease, they cause strokes, they trigger inflammatory processes. and e, sugar archer no differ from cigarettes. when you talk about that, daniel emmans knows all too well the risk to health post by e cigarettes. at one time, daniel had dreams of joining the navy. the ships, the water, they were always his passion. this dream is gone for ever. i lost 50 days of my memory from the dogs that they gave me in the hospital for pain, etc. because i was so sick. i just kind of woke up and i had the scar and that's really the only reason i knew that is something bad had happened. like if the dog is and told me, i really wouldn't have known what had happened to what we've got to do is identify the threats that we have. it's crazy. even foundation, let it be an arms race is on offense. very dramatic development. only personally and getting to resist. i don't see how that strategy will be successful, very critical time. time to sit down and talk with ah, with the headline jonathan international tenants, superstar novak joe provisional upset to be deported from australia after a quarter upholds the decision to cancel his visa ultimately. meaning he is basically set to miss the australian open. that is now that to start well less than $24.00. when the stories that shape the week here were not he high stakes told over ukraine between russia and nato. have all wrapped up with moscow accusing the alliance of trying to wind back to the truck that, that of the cold war. nato understands the principle at the end of visibility of security selectively. if nato applies a policy of containment against russia.