Rolex: how the queen of the watch industry keeps its secrets

How did Rolex conquer the world? A new book tells the story of a discreet company, skilful marketing - and a dark chapter.

Related Keywords

United States , China , United Kingdom , Geneva , Genè , Switzerland , Japan , Germany , Osaka , New York , Zermatt , Switzerland General , American , German , Britain , Canton , British , Swiss , Steve Jobs , Terence Macnamee , Hans Wilsdorf , J Walter Thompson , Roger Federer , Pierre Yves Donz , Bieler Tagblattexternal , University Of Osaka , Zenith , Rolex , Journalism Trust Initiative , Swatch , Cold War , Researcher Pierre Yves Donz , Rolex Oyster , Can Swiss , Journalism Trust ,