What you need to know Roku today announced Roku Originals. Quibi content will be the first set of shows to debut under the brand. The company will make a fuller, more fleshed-out announcement later in May. Roku purchased Quiibi for "significantly less than $100 million" earlier this year, and now the company is integrating this content into its platform. Like other streaming services before it, Roku is adopting the "eponymous originals" label and calling these the Roku Originals. They'll be made available on The Roku Channel today, and join its slate of over 25, 000 TV shows and movies. That's not all the Roku Originals brand will be used for, however. The company has also signaled that it plans to make more original content of its own in the coming weeks. This matches earlier reports that Roku had been scouting for an original content team.