Singer and songwriter Rissi Palmer and journalist and radio host Kelly McCartney, two passionate supporters of marginalized artists in country and roots music, have come together to establish the Color Me Country Artist Fund. The newly created fund offers another source of sustainability for Black artists, Indigenous artists and other artists of color within the country music community. McCartney’s two-year-old Rainey Day Fund (named for "Mother of the Blues" Ma Rainey) assists BIPOC, LGBTQ+ and disabled artists, as well as those who “add to the rich fabric of roots music.” Similarly, the Color Me Country Artist Fund will aid Black, Indigenous and Latinx acts in country music, and help bring to light the histories of artists of color within the genre.