Apr 6, 2021 SPONSOR Over the last 13 months, consumer goods companies across the globe have experienced dramatic change in response to supply chain disruption and pandemic-related upheaval. Ready or not, businesses pivoted toward alternative revenue streams, distribution channels and operational strategies in order to keep the lights on. Consumers were equally affected, adapting to the ways of the new normal. Also in 2020, employees transitioned to “work from home” status for the first time, making Zoom meetings a part of the everyday routine. By December of that year, nearly 350M users participated daily. For perspective, that’s 340M more users than the year before. Similarly, there was a surge in the use of Microsoft Teams. In October of 2020, at least 115M users were active on the platform, as opposed to July of 2019, when there were only 13M. Everything from planning sessions to fit reviews had to be done virtually, and companies without a solid digital foundation scrambled to get up and run.