27 Jan 2021 / 12:46 H. A man stanidng outside a retail outlet that is not in operation due to the MCO --fotoBERNAMA (2021) Copyrights Reserved MUCH has been said about the need for micro and small-and-medium-sized enterprises to innovate by way of digitalisation of their business models and operations so that they can continue to thrive and leverage on opportunities as well as adapt to challenges brought about by the Covid-19 pandemic, which is unprecedented and here to stay. Businesses have been encouraged to go online by adopting e-platforms, such as Lazada and Shopee, which are increasingly popular with consumers due to Covid-19 being a catalyst in pushing for a “low-touch economy”.