Singapore-based start-up Rainforest is looking to acquire online direct-to-consumer personal care brands from Asia Pacific in order to scale them up. Established in January, Rainforest was launched by executives from some of South East Asia’s top start-ups, including Carousell, Airbnb, Fave and OVO. The company describes itself as a ‘serial acquirer’, targeting e-commerce brands that have the potential to grow. “It’s becoming increasingly easy to anyone to set up a brand. Anyone who has an idea of what’s interesting for the market can create it and entrepreneurs can start with a relatively small capital to create the brand they want,” said co-founder and CEO JJ Chai, who previously held roles at Carousell and Airbnb.