Scott said his father tried unsuccessfully to sell the bakery as a business. No sale for the business "I think people just don’t want to work that hard today," he said. A baker's day typically starts in the middle of the night. Scott has described his father as "the baker, the mechanic and the electrician." As a wholesale business, Rainbow has also provided baked goods to supermarkets, bakeries, hotels, delis, gourmet stores and restaurants. Scott said the business has provided a good living for Murray and his wife and co-owner, Deby, who retired a few years ago. But their son is "ecstatic" his father is retiring.