PwC survey featuring Vietnamese family businesses in COVID times 10:31 | 24/04/2021 The first report on family businesses in Vietnam by PwC has uncovered how these businesses are navigating the changing business and social environments. According to PwC's Family Business Survey 2021 â Vietnam Report, 65 per cent of surveyed Vietnamese family businesses predict growth in 2021. The view for 2022 is more positive, with three out of four respondents saying that they are optimistic about growth, and 33 per cent anticipating that the growth will be âquickâ and âaggressiveâ â higher than the regional and global responses, which stand at 28 and 21 per cent, respectively. In keeping with such growth aspirations, the findings also reveal that business expansion and technology adoption are the key priorities. 55 per cent of the respondents confirmed a focus on bringing new products and services to the market, with 52 per cent focusing on the increasing use of new technology.