IT waste mitigation and management are a mainstream corporate issue that you must take seriously to stay relevant. That is the takeaway message from an interview with PricewaterhouseCoopers (PwC) Australia chief economist Jeremy Thorpe about what IT providers should know as Australia shifts to a circular economy model. The IT industry is fond of reminding organisations that if they fail to move with the times and leverage digital opportunities, they risk becoming obsolete. Now, the shoe is on the other foot as the pressure to eliminate waste and cut emissions is rising. Last month, PwC Australia released a report (PDF) outlining the challenges and economic opportunities that will come with this shift away from the linear model of source-make-use-waste.