Ajay Bijli, managing director of PVR INOX, has rekindled his passion for music after leaving his family business to pursue his passion. Bijli began with covers of songs he liked in English and Hindi during the COVID-19 pandemic. He then decided to take things to the next level by singing an original track, resulting in "Waheguru, Ik Onkar", a spiritual number that features prominently in Shah Rukh Khan's new release "Dunki" and is available on T-series as a music video.