Digital Editor
Publix customers who donate to Special Olympics receive more than $10 in coupons, including exclusive savings on Procter & Gamble brands.
Publix Super Markets continues its partnership with Special Olympics with a unique donation program that not only benefits the event, but also helps improve sales for the retailer and its suppliers.
Publix's annual Torch Icon Campaign, held Jan. 7-18, enables shoppers to support their state athletes with a simple donation during checkout for as little as $1 or a specific desired amount.
As an incentive to donate, customers will receive more than $10 in coupons, including exclusive savings on Procter & Gamble brands like Pampers, Luvs, Olay, Gillette, Secret, Old Spice, Always, Tampax and Vicks. Not only do shoppers save on grocery items while helping raise money for the Special Olympics, but Publix and its suppliers also have the potential to increase sales.