Wednesday, 13:18, 05/05/2021
VOV.VN - The Vietnamese rice industry needs to develop its own trademark strategy suitable for each market, including the United Kingdom, in order to protect and increase the value of Vietnamese rice as well as its trademark overseas, according to the Vietnam Trade Office in the UK
At present, the majority of Vietnamese rice in the UK is trademarked by its distributors, as opposed to the respective rice growing areas or exporters.
Last year saw the rice import volume into the UK rise by 13.5% to 762,526 tonnes from 671,601 tonnes in 2019. Of the figure, rice imports from the Vietnamese market rose from 1,296 tonnes to 3,396 tonnes during the reviewed period.