Estevan city council approved the naming rights plan, submitted by city clerk Judy Pilloud, at Monday night’s meeting. A brochure, prepared by destination marketing communications consultant Rebecca Westling, will be distributed into the community.
“We’re keeping it simple,” said Mayor Roy Ludwig, who chaired the new arena committee when Affinity Place was built.
The big-ticket item is Affinity Place itself, which carries a price tag of $100,000 a year for five years. During the fundraising for Affinity, it was sold for $100,000 a year for 10 years.
But there are other high-profile facilities available, including the Estevan Leisure Centre’s swimming pool, currently named the RM of Estevan Aquatic Centre, for $50,000 per year for five years; the south arena, known as the Power Dodge Ice Centre, for $10,000 annually; and the Estevan Public Library for $30,000 each year.