Mumbai (Maharashtra) [India], April 26 (ANI/Mediawire): Primary Wave Music, the world's leading independent publisher of iconic and legendary music in the world, announced today their partnership with leading Indian record label and music publisher, Times Music. Times Music is a subsidiary of the Times of India Group, which includes interests in newspaper, magazines, radio, television, streaming music, digital platforms, events and out of home marketing. Terms of the deal will see Primary Wave invest significant capital in the company and provide resources for further Indian catalog investments and help accelerate the company's growth of its regional, film, and non-film music catalogs in global markets. Times Music is regarded as a local major in India, with an iconic catalog of some of India's best film, pop, regional and spiritual songs, and recordings. The company has benefited from an explosion of digital growth in streaming in India. The overall Indian music market grew 35% to $319 million in 2022 and is set for further substantial growth in 2023. Times Music is now primed to make significant investment in Bollywood and South Indian cinema music, as well as iconic Indian catalogs. Primary Wave's partnership with Times Music is another step in its expansion into international markets, continuing to capture explosive growth for its artists, songwriters, and management clients. This exciting new partnership will provide Primary Wave, its roster of artists, and catalog of music, an opportunity to be introduced to a significant new global market across all platforms from streaming to live performances and more. Core to the partnership is both companies' belief in the increasing globalization of music. Primary Wave will assist the Times Music team in finding opportunities in the U.S., Europe, and other global markets in A&R, branding, synch, film & TV, and digital marketing for Times Music's catalog of iconic artists, recordings, and songs. Together Primary Wave and Times Music will also invest in catalog opportunities in the Indian market including film, non-film, regional and other iconic IP, that will then form part of its push to monetize Indian IP in the international markets. Of the partnership, Vineet Jain, Managing Director, Times Group said "Times Music's strategic partnership with Primary Wave is a proud moment for us at the Times Group. As the company progresses to the next phase of its expansion in the broader entertainment space, we look forward to an exciting future ahead with Larry Mestel and his incredible team at Primary Wave." "Music is synonymous with India and Times Music has built an incredible catalogue with amazing global potential," added Mandar Thakur, COO, Times Music. He goes on, "Our partnership with Primary Wave will enable us to further accelerate our catalogue acquisition, acquire new music and reach worldwide audiences." "We are looking forward to working with Mandar and his entire Times Music team who are among the best in the rapidly growing Indian music business," says Larry Mestel, CEO & Founder, Primary Wave Music. He continued, "They have built an extraordinary company utilizing their creativity, tenacity and tremendous marketing skills, and we are honored to be their partners in India." Primary Wave Music's David Loiterton adds, "Music is becoming more global every day. Our partnership with Times Music will enable both companies to continue to push the boundaries of what success looks like in today's music business, within India and in the international markets." Times Music, a subsidiary of The Times of India Group, is one of India's leading record labels and music publishers. Times Music is home to an iconic music library that represents Bollywood, Indie, Pop, Rock, Regional, Spiritual & other non-film music genres. All Film music OSTs including Bollywood and South repertoire are released under the Junglee Music sub-label. All the cutting-edge, next-generation independent music releases are released under the newly launched sub-label and artist platform- ffs. Since its inception in 1998, Times Music has been working with a broad array of leading artists and songwriters, domestic and global film studios, and additionally, a major player in the Punjabi and South-Indian music markets. Times Music has an exclusive global distribution partnership with Speed Records, the leading Punjabi music label. Ramon Villa, Chief Operating Officer of Primary Wave and Amy Ortner, General Counsel, working closely with N. Subramanian and Theja Kolla of the Times of India Group, negotiated the new partnership. PRIMARY WAVE MUSIC The Home of Legends. Primary Wave Music is the leading independent publisher of iconic and legendary music in the world. The company is home to some of the most iconic songwriters, artists, and record labels across the history of recorded music including Sun Records, Bob Marley, Prince, Stevie Nicks, James Brown, Robby Krieger and Ray Manzarek (The Doors), Frankie Valli & the Four Seasons, Smokey Robinson, Whitney Houston, Burt Bacharach, Bing Crosby, Luther Vandross, Olivia Newton-John, Ray Charles, Steven Van Zandt, Aerosmith, Def Leppard, America, War, Gerry Goffin, Traveling Wilburys (Bob Dylan), Joey Ramone, Robbie Robertson, Bob Burns (Lynyrd Skynyrd), Teddy Pendergrass, Count Basie, Sly & The Family Stone, Boston, Alice Cooper, Paul Anka, Boy George and Culture Club, Allee Willis, Leon Russell, Paul Rodgers, Free, Toots & The Maytals, Steve Cropper, Sarah McLachlan, Martina McBride, Glenn Gould, Air Supply, Huey Lewis and the News, Jeff Porcaro (TOTO), Holly Knight, Jim Peterik, Alice In Chains, Godsmack, Disturbed, Devo, Donny Hathaway, George Merrill & Shannon Rubicam, Nicky Chinn, David Malloy, Even Stevens, Julian Casablancas (The Strokes), Noel Hogan (Cranberries), Dan Wilson, Mike Scott (Waterboys), Chris Isaak, KT Tunstall, Patrick Leonard, Sturken & Rogers, Gin Blossoms, Tom Whitlock, Steve Kipner, Matt Redman, and many more. The songs represented by Primary Wave include over 800 Top 10 singles, and over 400 #1 hits. Throughout the company's 16-year existence, Primary Wave Music has embraced an entrepreneurial spirit, offering, and executing proactive one-of-a-kind ideas, unique services, and marketing campaigns for our artists. Primary Wave has earned a stellar reputation for being forward thinking and re-introducing classic artists and their music into the modern marketplace as well as nurturing young talent to become legends themselves. This success is based upon our team of seasoned and creative executives collaboratively working together closely with our artists as partners. As a company, we strive for excellence in the pursuit of iconic artists and catalogs that not only reflect great artistry, but impact and influence culture. www.PrimaryWave.com This story has been provided by Mediawire. ANI will not be responsible in any way for the content of this article. (ANI/Mediawire)

Related Keywords

Mumbai , Maharashtra , India , Boston , Massachusetts , United States , America , Chris Isaak , Robbie Robertson , Amy Ortner , Tom Whitlock , Allee Willis , Olivia Newton John , Donny Hathaway , Whitney Houston , Sturken Rogers , Paul Anka , Burt Bacharach , Smokey Robinson , Alice Cooper , Theja Kolla , Jim Peterik , Steven Van Zandt , Sarah Mclachlan , Ray Manzarek , Wilburys Bob Dylan , Ray Charles , Nicky Chinn , Patrick Leonard , James Brown , Luther Vandross , Bob Burns Lynyrd Skynyrd , Joey Ramone , Steve Cropper , George Merrill Shannon Rubicam , Ramon Villa , Glenn Gould , Mandar Thakur , David Malloy , Bob Marley , Holly Knight , Dan Wilson , Huey Lewis , Vineet Jain , Julian Casablancas , Paul Rodgers , Count Basie , Mike Scott Waterboys , Leon Russell , Teddy Pendergrass , Stevie Nicks , Jeff Porcaro , Matt Redman , Bing Crosby , Gerry Goffin , Boy George , David Loiterton , Steve Kipner , Robby Krieger , Larry Mestel , Martina Mcbride , Culture Club , Times Of India Group , Times Group , Primary Wave Music , Times Music , India Group , Primary Wave , South Indian , Managing Director , Wave Music , Junglee Music , Speed Records , Chief Operating Officer , General Counsel , Sun Records , Frankie Valli , Four Seasons , Def Leppard , Traveling Wilburys , Bob Dylan , Bob Burns , Lynyrd Skynyrd , Family Stone , Air Supply , Alice In Chains , George Merrill , Shannon Rubicam , Even Stevens , Noel Hogan , Mike Scott , Gin Blossoms , Mumbai Maharashtra India , Pril 26 Ani Mediawire Primary Wave Music , He World 39s Leading Independent Publisher Of Iconic And Legendary Music In The , Nnounced Today Their Partnership With Leading Indian Record Label And Music Publisher , Imes Music Times Isa Subsidiary Of The India Group , Hich Includes Interests In Newspaper , Magazines , Adio , Television , Streaming Music , Digital Platforms , Vents And Out Of Home Marketing Terms The Deal Will See Primary Wave Invest Significant Capital In Company Provide Resources For Further Indian Catalog Investments Help Accelerate 39s Growth Its Regional , Film , Nd Non Film Music Catalogs In Global Markets Times Is Regarded Asa Local Major India , Ith An Iconic Catalog Of Some India 39s Best Film , Top , Egional And Spiritual Songs , Nd Recordings The Company Has Benefited From An Explosion Of Digital Growth In Streaming India Overall Indian Music Market Grew 35 To 319 Million 2022 And Is Set For Further Substantial 2023 Times Now Primed Make Significant Investment Bollywood South Cinema , S Well As Iconic Indian Catalogs Primary Wave 39s Partnership With Times Music Is Another Step In Its Expansion Into International Markets , Ontinuing To Capture Explosive Growth For Its Artists , Songwriters , Nd Management Clients This Exciting New Partnership Will Provide Primary Wave , Ts Roster Of Artists , Nd Catalog Of Music , N Opportunity To Be Introduced Toa Significant New Global Market Across All Platforms From Streaming Live Performances And More Core The Partnership Is Both Companies 39 Belief In Increasing Globalization Of Music Primary Wave Will Assist Times Team Finding Opportunities Us , Europe , Nd Other Global Markets Ina Amp R , Branding , Lynch , Film Amp Tv , Nd Digital Marketing For Times Music 39s Catalog Of Iconic Artists , Recordings , Nd Songs Together Primary Wave And Times Music Will Also Invest In Catalog Opportunities The Indian Market Including Film , Con Film , Egional And Other Iconic Ip , Hat Will Then Form Part Of Its Push To Monetize Indian Ip In The International Markets Partnership , Imes Group Said Quot Times Music 39s Strategic Partnership With Primary Wave Isa Proud Moment For Us At The As Company Progresses To Next Phase Of Its Expansion In Broader Entertainment Space , E Look Forward To An Exciting Future Ahead With Larry Mestel And His Incredible Team At Primary Wave Quot Music Is Synonymous India Times Has Built Catalogue Amazing Global Potential , Uot Added Mandar Thakur , Zoo , Imes Music He Goes On , Uot Our Partnership With Primary Wave Will Enable Us To Further Accelerate Catalogue Acquisition , Cquire New Music And Reach Worldwide Audiences Quot We Are Looking Forward To Working With Mandar His Entire Times Team Who Among The Best In Rapidly Growing Indian Business , Uot Says Larry Mestel , Ceo Amp Founder , Rimary Wave Music He Continued , Uot They Have Built An Extraordinary Company Utilizing Their Creativity , Enacity And Tremendous Marketing Skills , Nd We Are Honored To Be Their Partners In India Quot Primary Wave Music 39s David Loiterton Adds , Uot Music Is Becoming More Global Every Day Our Partnership With Times Will Enable Both Companies To Continue Push The Boundaries Of What Success Looks Like In Today 39s Business , Ithin India And In The International Markets Quot Times Music , A Subsidiary Of The Times India Group , S One Of India 39s Leading Record Labels And Music Publishers Times Is Home To An Iconic Library That Represents Bollywood , Ndie , Clock , Egional , Piritual Amp Other Non Film Music Genres All Osts Including Bollywood And South Repertoire Are Released Under The Junglee Sub Label Cutting Edge , Ext Generation Independent Music Releases Are Released Under The Newly Launched Sub Label And Artist Platform Ffs Since Its Inception In 1998 , Imes Music Has Been Working Witha Broad Array Of Leading Artists And Songwriters , Omestic And Global Film Studios , Nd Additionally , A Major Player In The Punjabi And South Indian Music Markets Times Has An Exclusive Global Distribution Partnership With Speed Records , He Leading Punjabi Music Label Ramon Villa , Hief Operating Officer Of Primary Wave And Amy Ortner , Orking Closely Withn Subramanian And Theja Kolla Of The Times India Group , Egotiated The New Partnership Primary Wave Music Home Of Legends Is Leading Independent Publisher Iconic And Legendary In World Company To Some Most Songwriters , Rtists , Nd Record Labels Across The History Of Recorded Music Including Sun Records , Rince , Obby Krieger And Ray Manzarek The Doors , Rankie Valli Amp The Four Seasons , Erosmith , Ear , Raveling Wilburys Bob Dylan , Ob Burns Lynyrd Skynyrd , Sly Amp The Family Stone , Boy George And Culture Club , Tree , Oots Amp The Maytals , Huey Lewis And The News , Eff Porcaro Toto , Godsmack , Disturbed , Uevo , Eorge Merrill Amp Shannon Rubicam , Ulian Casablancas The Strokes , Oel Hogan Cranberries , Ian Wilson , Ike Scott Waterboys , Kt Tunstall , Turken Amp Rogers , Nd Many More The Songs Represented By Primary Wave Include Over 800 Top 10 Singles , Nd Over 400 1 Hits Throughout The Company 39s 16 Year Existence , Rimary Wave Music Has Embraced An Entrepreneurial Spirit , Offering , Nd Executing Proactive One Ofa Kind Ideas , Unique Services , Nd Marketing Campaigns For Our Artists Primary Wave Has Earneda Stellar Reputation Being Forward Thinking And Re Introducing Classic Their Music Into The Modern Marketplace As Well Nurturing Young Talent To Become Legends Themselves This Success Is Based Upon Team Of Seasoned Creative Executives Collaboratively Working Together Closely With Partners Asa Company , E Strive For Excellence In The Pursuit Of Iconic Artists And Catalogs That Not Only Reflect Great Artistry , Ut Impact And Influence Culture Www Primarywave Com This Story Has Been Provided By Mediawire Ani Will Not Be Responsible In Any Way For The Content Of Article ,