Published July 15, 2021
Permission granted by Popshop Live
Correction: This article has been updated to clarify that the company's valuation is $100 million. The amount raised in Series A funding was not disclosed.
Dive Brief:
As investors rush to fund livestream platforms, Popshop Live is now valued at $100 million after a Series A funding round. A spokesperson stated that the company isn't disclosing the funding amount. Led by Benchmark, the funding round also included notable individual investors like Sophia Amoruso, Hailey Bieber and Kendall Jenner, according to a July 8 press release.
The company has also hired Bangaly Kaba, formerly head of growth at Instagram, and Jason Droege, former head of Uber Eats. Kaba will lead Popshop Live's platform growth efforts, and Droege will oversee expansion. Matt Cohler of Benchmark is also joining the company's board, per the announcement.